Now Is the BEST Time to Easily and Cheaply Market a Painting Business

You may be thinking the good old days of marketing your painting service were years past. A decade ago, or more you may have relied on Yellow Page ads or posting inexpensive business flyers around town. So, why is now the BEST time to market your professional painting business? 

It’s never been easier to connect directly with property owners because of social media, email marketing, and internet outreach. These days it’s so much easier to track your marketing dollars and spend them well. Never has a viral video or web post caused new clients to call your office. To take advantage of this digital age, you must act today. Most people have smartphones and internet access, so you can market your painting business 24/7 for free. Of course, with the expanded power of marketing there’s also more responsibility. 

One tip we have that isn’t about marketing, but will help expand your painting service, is the purchase of a painters public liability insurance plan.  A quality painters public liability policy will protect you, your employees, and your painting business. This type of insurance will help your company from absorbing financial damages and legal fees associated with negligence, including property damages and personal injuries.

Public Liability Australia uses an online platform where you can get quick online quotes from multiple insurers straight to your inbox.

Let’s get you started on marketing your business with three easy actions you can take right now. We can almost guarantee you’ll book new business within 30 days of viral marketing, with little to no cost. 

1. Go Live on Facebook

Video is the way to go right now because it’s simple to do and an easy way to catch the busy public’s attention. Simply start by recording a Facebook live video (for free) that talks about a new painting project you’re doing, trends in the painting industry, or maybe maintenance tips. However, you don’t want to hardcore sell your services in the video because you may not get a lot of future views. No one likes to feel as if they are being marketed to but, rather, consumers like to feel they’ve tapped into a professional resource online. 

Be sure to keep the video under 3 minutes. If you go live on Facebook (or Instagram) consistently by sharing short content that’s enjoyable to watch, you’ll find that more and more people will tune in to watch your updates. Eventually that will lead to viewers commenting and sharing your video posts. 

1. Use WordPress to Build a Business Website

Years ago, you would need to hire a web developer to build a halfway decent business website. This would usually take time and cost thousands of dollars to complete. If you wanted to change anything on your website, like making corrections or adding pictures, you’d have to hire the web developer a second time and pay more money. Nowadays, it’s simple to build your own website template using software that’s typically a few hundred dollars. By using design software, like WordPress, you can design an amazing painting website with a logo, SEO content, pictures, and other features. 

If your painting business doesn’t have a website, then you’re missing out on some serious opportunities just based on people searching for painters within your community. Get started on a new website today. 

1. Develop a Video FAQ Page

You can share your Facebook live streams as a video for potential clients to view at their convenience. So even if someone misses your live stream, the video will live on through social media. You can and should also upload videos to your business website. Maybe the best, most useful video to post will give the public answers to frequently asked questions (FAQ) when it comes to painting work. Setting up a FAQ video library will put your painting services front and center when the public is searching for answers. Eventually you’ll find new customers will come about because they trust your abilities and are willing to have you paint their home, office, and industrial spaces. 

Getting started on a video FAQ is simple. Put together a list of FAQ questions about painting, set up a tripod, and start recording your videos. You could check out other people’s videos to get a better idea of how the video should look. Recording a few videos won’t cost you anything and you can record a whole set of videos in one afternoon. 

1. Share Testimonials: Both Written and Video

When you finish a painting job, and your client is excited about the results, that’s the exact moment you should ask: “Would you mind doing a quick testimonial for me?” You can use your smartphone to record a short video or have them send you an email/text that you can publish. If your client gets shy and doesn’t know what to say, then offer them some prompts like: 

• Would you recommend us to a friend? 
• What did you most like about working with us? 
• How did you hear about our painting services? 
• Would you work with us again? 

Once you ask the right questions, your customer will probably talk a lot longer than expected. The first few times you ask for a client testimonial might be uncomfortable. However, this will get easier over time. Of course, there may be some customers that refuse because they don’t feel comfortable or are too busy. That’s fine. Don’t take it personally. Once you have three or so testimonials (video or otherwise) then post them on the front page of your website, as well as share them to your social media pages. 

Now that you know some simple, low cost ways to market your painting business, it’s time to take action. You’ll soon realise, there really hasn’t been a better time to market a professional painting service.