Five Social Media Strategies for Salons

Amidst the multiple questions that come to the mind of a salon owner or manager relating to how to manage a beauty salon business, an important one is what should be our social the social media strategy. While every business owner understands and appreciates the benefits and purpose of digital marketing, and leveraging social media, they don’t necessarily manage to get the social media strategy correct. A well planned and smartly executed social media strategy can do wonders for your business. Aside from boosting your business, social media will help you improve your brand awareness, and create an engaged community. So, here are the top five social media strategies.
- Select the Right Platform
When it comes to social media platforms, one is spoilt for choice. Facebook, Google, LinkedIn, Reddit, Pinterest, and Twitter are some renowned and popular platforms. With as many choices around, it is important to understand which platforms will work for you and how will you be able to derive the full advantages. We recommend zeroing in and selecting two platforms. No more and no less. Facebook and Instagram top the list of choices here. They allow you connect with a wide demographic as almost anyone or everyone use these platforms.
- Educate your audience
If you plan to only run advertisements or offers, wherein you’re nudging the client to buy certain services then you’ve very likely lost the plot. The strategy is to nudge your client and keep them abreast with the latest trends and treatment options. Educating them on the treatment options and what the treatment can achieve is the best way to nudge them into desiring such treatments. It is then that you can subtly mention what your salon can achieve for them. This educational series can run in the form of short reels, indicating the before and after results. Blogs, and posts detailing the care regime between sessions is a good way to engage your clients and show that you care about their beauty and wellness beyond the premises of your store.
- Content is Supreme
Your content can make or break your salon. To cite a few examples, content means posts, videos, images, and testimonials. Identify what content can you create and what is your niche. Are you a smooth talker? If yes, consider hosting a live Q&A session where audience ask questions and take replies. If your skill is creative writing, consider posting blogs, which users find engaging and love to read. If your skill lies in showing self-care techniques that are easy can be done in between appointments, consider making reels. If you’re wondering whether this non-revenue generating task are important, let us tell you these tasks are what will help create awareness of your brand and create your image. You will reap intangible rewards, which will translate into higher sales and revenue. The idea here is to pick the curiosity of the potential lead and client such that they keep coming for more.
- Promote your Team
Your business is as good as your team, and your staff are your ambassadors. Showcase the talent and achievement of your staff on social media platforms. If a staff acquires a better skill, accord it recognition. Consider a star employee of the month category where you highlight the stylist based on customer ratings. Promoting your team has multiple benefits ranging from winning the loyalty of your team by showing them the humane side of the business to creating a sense of trust amongst clients that they’re in safe hands.
- Customer Testimonials
Encourage your clients to post reviews. For every happy customer, request them to take time out and provide a social media post. Be honest in your communication and indicate that their review is important for your business. Seek permission to post a before and after picture to highlight the potential of your salon and tag them on those posts. It is great if they can offer a positive review on the same post. There are multi-fold benefits of this process. Customer testimonials will increase the confidence of readers, and help your clients feel that they’re involved in your business. It will make them feel valued and as a result you would create a long-term relationship with the client. As a result, often when you revise service charges a client won’t go away as also derive intangible benefit from the business relationship.
We hope that these strategies help you ace your social media game for your beauty salon. Did you know that some salon management software like Zenoti has features to assist you in the marketing strategy? By analyzing customer data, the software advises on content ideas and as a result improve your social media strategy.