12 Tips To Boost Your Local Marketing
As any small business knows, the budget for marketing is not something you have a lot of room to play around with, so you must get great at making the most out of what you have. With so much to keep in mind when it comes to marketing your small business, here
are some tips for helping your business market itself on social media:
It takes time: Don’t worry if it doesn’t happen right away for
you. Social media marketing takes time, especially for a small, local business.
Be Relevant: Making content that is relevant to your local audience
is key. Messaging, mentions, and promotions should all be relevant to your local customers.
Regular posting: Make sure you keep active when it comes to posting
on your social media pipelines. Each platform is unique, so one piece of content may not fit all, but as long as you are active on your chosen platform.
Correct NAP details: Make sure that you have up-to-date NAP details
on all of your social media profiles.
Use local hashtags on Twitter: When sending out messages or interacting
with your community, it is important to use hashtags that are relevant to your local area.
Join local groups on Facebook: Boosting is one of the key elements
for small businesses using Facebook. So, making sure you are in local groups can help you boost.
Relevant, local Instagram tags: Instagram is the perfect platform for
product photos, etc. But, you want to make sure you are using relevant and local hashtags with your content.
Don’t always be selling: When starting out with meaningful engagements,
do not immediately start trying to sell. Playing the long game works a lot better.
High-quality images: Whether it is your logo, a personal photo, or a product
picture, make sure you are using the highest-quality image you possibly can.
Measure your efforts: It is important that you keep track of your
social media statistics such as followers and interactions. These can help you determine how your social media strategy is working out. Most social media platforms have their own ways of tracking these statistics, but there are also third-party programs you
can use to track this info.
Don’t give up: Social media marketing for a small, local business
is a long road, as we mentioned earlier. So, it is important that you create a plan and stick with it. Do not give up too soon, or you will not see any results.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St. Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
