Importance of web designing in eCommerce websites

Web design is crucial when it comes to boosting the look of your website. This is especially important if your website is an eCommerce one. Implementing a successful web design can give your eCommerce website a better look, allow customers to have a better experience, and increase sales.

Why should you opt for web designing in eCommerce websites?

First impression

The first impression is the make-or-break situation for your website. When you step into a shop, if the shop is shaggy-looking, messy, and disorganized, it will negatively impact you and you will leave. Similarly, when you visit an online store, if you come across low-quality images, mismatched fonts, and haphazard menus, it will negatively impact you, and you will feel tempted to leave the website. Thus, you should opt for web design Malaysia to get your website designed the right way.

User experience

When designing a website, the user experience must be kept in mind. The website must be user-friendly so that users can easily navigate. Everything should be easy to access yet have a smooth flow about it. There should be clear links to information pages like the contact pages, FAQs, etc., and helpful suggestions that the customers may find important.

Mobile friendly

Mobile-friendliness has become a crucial ranking factor in today’s world. With over 80% of global traffic coming from mobile devices, the importance of mobile friendliness cannot be undermined. Whether the customer is accessing the website on a laptop, tablet, or phone, your website screen should be able to adjust accordingly. Check out Web Design Kuala Lumpur for properly designing your website.

Keep the design and brand consistent.

Your brand image must stay consistent throughout all platforms that you use. If you are a company that sells wedding dresses, your website should look pure and fairylike. Alternatively, if you are a fitness website, your website should look muscular and outdoorsy. You must keep in mind what message you want to convey to your audience.

Color palette

Your website should have a theme to it. The colors of your team must match up with your logo. If you have already decided on the colors for your brand,, you should use similar colors when you design the website’s color palette. Make sure that you go for complementary colors on your website. Depending on whether your website is a kid’s website, an activewear website, a wedding boutique website, etc., you will either go for muted colors or bright colors.

Establish yourself

Most companies aim at establishing their presence amongst thousands of competitors. The same happens in the case of eCommerce stores as well. It is good to have a layout that is familiar to the audience. However, you should have elements that make your website stand out from others. The defining elements of your website could be cool animations, a popping logo or a different color scheme, etc. The point here is to give the customer something to help them remember the website and establish the brand identity.