5 Simple Ways To Dominate Local Search
Suppose you sell apparel items in a brick and mortar store in New York City where competition (both online and offline) is too high. One of your friends advises you to spend some money on local SEO to rank higher locally and reach out to more people in the city. Local SEO in New York has also become competitive in recent months due to the COVID-19 outbreak on a vast scale.
What should you do and from where should you start? This article explains 5 simple ways to dominate local search. Continue reading if you want to increase your sales in a particular geographic location.
5 Ways to Rank Higher Locally
The wait is over; let’s move on to our main topic: We are now going to discuss 5 simple tips to rank higher in search engines for local keywords:
- Title And Meta Description Tags Matter
If you are aware of digital marketing, you might have heard or read that content is king. So much has changed at search engines’ end in the past 10 years but one thing is the same; content is still king.
The way you write content for your website pages and posts matters for search engine ranking. Moreover, the arrangement of your short-form or long-form content also means a lot.
Meta description, title, headings, and lists other components of a web page or blog post are important. All of these items should truly represent the subject matter of the page or post.
- Online Directories And Citations
People that are into digital marketing and search engine optimization business have been using business listing websites and online business directories to drive traffic and build backlinks.
As per Google’s estimates, about 75% of consumers use search engines to conduct local searches. Online and offline businesses can get a number of benefits by adding a listing on local directories.
It is important to mention that the name, address, and phone number should be correct on your listing. If you have posted listings on different websites, you may keep checking later to make sure everything is fine.
- Google My Business: Claim And Optimize
One of the most important areas to cover for local SEO is to create and optimize your business’s Google My Business account. Make sure someone else is not using your Google My Business listing.
If someone else has claimed and become the owner of your business’s Google listing, you should immediately take notice and claim your business to get it back.
One of the most important things to do with your Google My Business account is to include details about your products and services. You can add your products or services and important keywords.
- Online Reviews Matter A Lot
There are dedicated websites on the internet that ask people to review their experience with your business. These websites are important and many potential buyers check customer reviews on these sites before they make a purchase.
If you have more positive reviews than negative reviews, your potential buyers will get inspired and consider buying from you. If you have a negative review, ask the person who posted it to reconsiderr.
- Use Local Structured Data Markup
Schema.org or schema markup is also known as structured markup. As a plugin, schema markup can be added to your website. The main purpose of this plugin is to help you add important details about your business and your offerings.
In turn, search engines are able to rank your pages and posts for the most related keywords. Only one third of the websites on the internet use this option.
Ready for Local SEO? Where to Start?
You have read five simple ways to dominate local search results of search engines such as Google. You can try these simple tips to rank higher online. If you do not have time to do it or you do not know how to do it, you can hire a local SEO expert or local SEO agency.
For local SEO in New York, you need to hire the top talent if you want to get quick and long-lasting results. In the end, we can say that investing money in local SEO can come back in multiples. Good luck then! I wish you all the best with your business growth goals.