5 Best Real Estate Marketing Practices to Rising to the Top


According to Trulia, home values in Washington DC have increased by 6.2 percent between 2017 and 2020. The increase is more than the national average of 22.6 percent. Most Americans are striving to be independent homeowners and not renters. The common result of this dream has been an increase in real estate companies. DC MLS real estate has played a great role in the real estate sector. Below are 5 real estate marketing practices to rise to the top.

     1.Building Easy-to-Navigate Websites:

In today’s world, people live on the internet as much as they live in the physical world. You can easily tap on potential clients that can take your business next level by creating a professional yet simple website. The website will help you generate leads, present listings, and make property sales.  Your website can have a section for feedback where your potential clients can leave their comments.

     2.Creating Catchy Content and Using Local SEO:

Creating a website for your business is not the end of your marketing tactics but a grand step. You have created engaging content to attract more visitors to your website. So, it is necessary to create content that potential clients can relate to. Search Engine Optimization (SEO) is a powerful tool for real estate firms and other businesses. SEO increases traffic to your website hence enhancing your online brand visibility.

     3.Low-Budget Marketing:

For your firm to generate sales, you need to invest in inefficient marketing strategies. Failure to plan a marketing budget can bring your company under. There are several ways to market your brand like email marketing, postal marketing, website marketing, and social media marketing. Pay-per-click (PPC) is a popular marketing strategy that realtors can use to promote their services. Besides, it is cheaper than other types of marketing.

      4.Quality Photography and Videography:

It is almost impossible to underestimate the value of quality videography and photography in real estate. Since humans are visual beings, the quality of your photography can make or destroy your property sales. Some of the common tools to consider in real estate photography and videography are;

  • Wide-Angle Lens.
  • Video and Virtual Tours.
  • 3D Scans.

      5.Social Media Marketing:

Social media is a powerful tool if you understand how to navigate through it. Your potential clients use social media on daily basis. Therefore, it is essential to know the right channels to use and how to engage to generate sales and profits. You can use social media platforms like Facebook, YouTube, and Instagram to place ads and promote your business.

The real estate market is changing daily and leaning more towards digital marketing. You need to understand your target clients and how you can reach them. If you are looking for a Washington DC luxury realtor, call The DC Team at Long & Foster, Inc. at (301)215-6855. Our firm has experienced agents who will provide insight on real estate investment.  We aim to help you acquire your luxurious dream home in DC. We can also help you sell your home and find a new one in case you are moving to a new region.

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