What are the Best Cannabis Marketing strategies?

Shortly after opening your business, you’re likely to have a realization along the lines of: “Cannabis Marketing is very different than marketing my other businesses”. Though much of your marketing will carry over, you’ll need to take a whole new approach if you want to be successful in the Cannabis Industry. A good starting point would be to hire an agency like Spark Factory which specializes in cannabis marketing.

Here are some strategies that may help put your business on the fast track towards success.

1) Social Media Marketing

Social media is no longer an option for businesses, it’s become a necessity. With the average person spending up to three hours each day browsing social media sites, educators and advocates have realized how valuable this platform can be at spreading information about important topics, including cannabis legalization. While many users are scrolling through their newsfeed trying not to miss an opportunity to win free tickets or discounts from their favorite retailers, you should be using these posts as opportunities to politely promote your own company!

These posts should be well thought out, targeted at the right demographics, and fun enough that it encourages people to interact with your information.

2) Blogging

Blogging is one of the best ways to educate users about cannabis products. While you can do this through social media content as well, blogs are a more effective way to teach people about your products. For example, if you run an edibles company, blog posts can range from recipes for food or beverages made with marijuana oil/butter/extracts to tutorials on dosing edibles safely. These educational posts will help build trust between your brand and potential consumers because they take them step-by-step through how to use your product responsibly (and get the most out of it). You can also use this as an opportunity to build high quality backlinks to your site, which will help your SEO. In general, blogging with a purpose is an effective way to attract links from reputable sources and get found by people who are searching for information about your product type.

Cannabis marketers would be wise to develop personal relationships with bloggers and other influencers who can help promote their products. These connections are best made by visiting events in person; many influencers won’t even respond to cold calls or emails.

2) PPC – Depending on your budget you can choose how much you want to spend on paid ads. The key difference between Google Adwords and Facebook Ads is that you’ll find more businesses targeting the same audience with the latter, so it’s easier to grab their attention when they see your ad multiple times in their feed. PPC strategies vary but generally include creating different sets of ads that target specific audiences (such as age range, region, interests), tracking them using conversions, analyzing which ones perform best, then scaling successful ad sets while deleting underperforming ones. PPC can be a very effective strategy on google, as well as Amazon and Facebook in the future.

“You’re going to have a lot of people coming into the industry who don’t know anything about it,” says Reddit, “and they’re going to be looking for brands that do.”