SEO is an Investment in Your Company’s Future

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If a single piece of equipment could provide an ROI (return on investment) many times its cost, would it be worth investing in for your business?  Business owners must answer ROI questions like this frequently whether it is investing in additional staff or additional locations; or perhaps investing in new machinery or new computers.

Many companies now have invested in a website.  They have purchased a domain name and a hosting package.  They have designed and built it (or paid others to do that).  But ask them if they have gotten any return on this investment and many will report that they got the website because it was expected and that their website just costs money.  When asked if their website appears in the first three pages of Google or Bing search results, most business owners will say no

It does not need to be this way.  There is a way to protect your investment in a website. How?  Three words: Search Engine Optimization (or SEO).  What is SEO? SEO is a process of making a website appear to search engines more relevant for certain keywords than other sites.

The advantage of being found in Google or Bing is that just about everyone is using them when they need to find something on the internet.  These are not cold calls!  These are customers looking for your goods and services.  Why not make it as easy as possible for them to find you?

Google will not automatically put your site at the top of the first page.  Google takes many factors into account when ranking websites based on keywords.  Google also likes regularly added unique content.

But who has time to generate all that fresh content?  A small business in New Jersey can partner with a NJ SEO company that can keep adding to the content on your website and get the high-quality links that will help its website rank well in Google search results and thereby make the site a 24×7 lead generator.

Online marketing can bring local or global customers to a business.  To learn how SEO can be an investment in your company’s future, see this infographic by Landau Consulting.

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