How to Create an Unforgettable Customer Experience
A positive customer experience is an essential part of making a great first impression and is one of the most commented on services left by online reviewers that have attended group events or visited brick-and-mortar stores. Here are some ways your brand can create an unforgettable experience that delivers on your customer’s high expectations.
Digital and Human Experience
If digital communications are a large part of your customer’s journey, don’t neglect to include human contact at critical points along the way. This can be accomplished with a telephone help desk or in-person assistants. A human backup will ensure your clients have a connection, no matter what happens in the digital world.
Wireless Tour Guide System
If your event is hosting a large number of attendees, such as a training conference, trade show, or guided tour, a wireless tour guide system allows for continuous audio access to guests.
Two-way communication allows guests to feel connected and removes the need to search for human assistance. Wireless two-way tour guide systems are the ideal solution for indoor and outdoor tours of plant operations or leisurely sight-seeing venues.
Over Deliver on Promises
A great strategy for adding a WOW! factor to the customer experience is to under-promise and over-deliver. Even small actions such as a personal response to a customer question or a quick return phone call or email. Master the art of over-delivery, and you’ll start gaining more loyal customers and more word-of-mouth referrals.
Convenience Customer Experience
Take a close look at all the customer touch points in your business operations and strive to make every part of the customer journey more convenient – and with less friction. This could be an improvement in the layout and navigation of your website or automating your business or ordering processes for faster service in front and in the back-office.
Finally, empower your entire staff to take care of each and every customer. This simple concept is what skyrocketed Amazon to ecommerce success, and this is what ultimately creates an unforgettable customer experience.
